Lucozade linked to Hyperactivity, sad but true!

Seroxat sufferers-stand up and be counted. Monday, March 08, 2010

Glaxo’s Lucozade Linked to Hyperactivity


The Mail Online is reporting that Lucozade manufacturers, GlaxoSmithKline, are struggling to find a replacement for the colouring agent Sunset Yellow, which is used in bottles of Lucozade.

A number of other suspect food colourings were found in Lucozade after a study by Southampton University, commissioned by the Food Standards Agency, identified ‘psychological harm’ caused by the additives.

The Mail writes:

The manufacturers, Glaxo-SmithKline, are struggling to find a replacement for the colouring agent Sunset Yellow, which is among a number of suspect food additives.
Until the chemical is removed, the company has decided to put a warning label on Lucozade bottles which reads: ‘Sunset Yellow may have an adverse effect on activity and attention in children’.

That the drink, which is marketed with images of sports activities, is to carry a health warning may be embarrassing for the company.

They found that healthy children became hyperactive when fed a cocktail of the additives.

The Mail adds:

A GSK spokesman said the drink was not marketed at children under 16, adding: ‘Due to technical difficulties, we have not yet been able to remove Sunset Yellow, although our efforts continue.

This news comes on the back of a particularly bad week for GlaxoSmithKline after they came under pressure on the footsie. Rumours of a $1bn and $6bn liability regarding the company’s diabetes drug Avandia, after it emerged recently that the FDA is investigating the cardiovascular risk profile of the drug.

Read the new book, The Evidence, However, Is Clear…The Seroxat Scandal, Link. By Bob Fiddaman

Pharmaceutical Company Penalties: Worst Offenders sees Glaxo sit top of the pile with almost double the financial penalties imposed on them compared to their closest rivals, Pfizer. Nice Company!

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